Tuesday, July 12, 2011

1.2 Million People Turn Up The Heat At Scotiabank Toronto Caribbean Carnival


The Festival Management Committee (FMC) announced a new name to the Festival that has captured an audience of more than 1.2 million people annually on the August long weekend: The Scotiabank Toronto Caribbean Carnival.

The Scotiabank Toronto Caribbean Carnival (STCC) will be back in July with the same line up of events featuring the Toronto Mas Band Association (TMBA), the Organization of Calypso Performing Artists and the Pannists, as well as an array of new programming leading up to the Parade on July 31st.

This is the 44th year for the Parade, and all of the participants are preparing for another major turnout of attendees this summer, said Denise Hererra Jackson, CEO of the FMC. Rebranding ourselves as the Scotiabank Toronto Caribbean Carnival allows us to move forward with an exciting program that will appeal to members of the community of all ages.

The Festival is an important summer celebration of diversity through arts and culture in Toronto and as such, is important to the roots of this city, said Chris Alexander, CFO of the FMC. The Scotiabank Toronto Caribbean Carnival will continue to grow and meet the needs of the attendees, while reinforcing its relationships with the Toronto community, its sponsors and other stakeholders.

In addition to its commitment of title sponsor, Scotiabank also announced $10,000 in prizing to be divided among the TMBA, Organization of Calypso Performing Artistes and the Pannists, based on competitive judging.

Scotiabank's partnership with the FMC opened an exciting new chapter for the Bank given our extensive presence in the Caribbean and the importance of this event to the City, our customers and our employees, this event is a natural fit for us, said John Doig, Scotiabank Senior Vice-President, Toronto Region. Today we have come together to reinforce our support for the Festival Management Committee their decision to rename the Festival, the Scotiabank Toronto Caribbean Carnival, continues to reflects our diverse and multicultural communities. We're looking forward to a great festival!

The STCC has released the official programme for the summer festivities today, and festival goers will see new additions, including a sports component featuring athletics of the Rugby League. Programme details can be found in the backgrounder and a new name and logo will appear in all marketing materials as well as on the revised interactive website, http://www.torontocaribbeancarnival.com. Join the Facebook group at http://facebook.caribbeanmovement.com.

About the Festival:

The Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Now in its 44th year, it has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands. The Festival Management Committee is responsible for the managing and staging of North America's largest outdoor festival.

-30-

The Scotiabank Toronto Caribbean Carnival Office
63 Davenport Avenue, Lower Level
Toronto, Ontario, Canada, M5R 1E9
Tel: 416-391-5608
Email: Stephen@stephenweir.com

Scotiabank Toronto Caribbean Carnival – Entertaining 1.2 Million Plus People Each Year


The Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts.

The festival takes place at various locations in Toronto engaging many sectors of our city and citizens.  Pre-festival activities include the Calypso Tents Music Series featuring The Professionals, Kaiso Forum, De Masters Cove from June 10 to July 10, at various venues across the GTA. This year`s festival features a NEW event – a sporting event in partnership with the Canada Rugby League.

Junior Carnival Official launch – July 5. It’s all about the kids. And it takes place at Yorkgate Mall in the Jane-Finch area.

Toronto Stock Exchange – Opening the dayJuly 12:  Bringing the business of the festival to the TSEX.

Festival Official LaunchJuly 12:  It’s the event that attracts wide media coverage especially by our media sponsors – television, radio, print media, and social media. It presents a snapshot of what’s on for the Festival.
Location – David Pecault Square

Carnival ArtJuly 14 to July 31 – A unique display of Carnival costumes and photography capturing Carnival around the city.
Locations: Royal Ontario Museum and the Gladstone Hotel

GTAA Launch – July 15. It’s another year for the Greater Toronto Airport Authority partnership with the Festival Management Committee to promote the festival at the gateway to the City of Toronto with Caribbean entertainment and tastings.

Junior CarnivalJuly 16. The kid’s version of the Marquee parade attracting over 30,000 spectator visitors comprising families and featuring 2,000 mini masqueraders, some as young as two years taking place in one the city’s priority neighbourhood with partners such as 31 Division of the Metropolitan Police and Yorkgate Plaza. The three kilometre parade ends at the Yorkgate Plaza - Jane Finch.

CTV/CP24 BBQ – July 21 – It was so successful last year that they’re decided to do it again – an outdoor BBQ from Queen Street to Richmond Street that celebrates the festival with costumes, music, and of course, delicious food.

Annual Gala– July 22. An elegant evening at the Liberty Grand that showcases masquerade models, music, dancing, exotic food, signature drinks – sensational sights, sounds, and tastes. Attended by sponsors, donors, and partners, this event attracts the well-heeled clientele who bid on exciting prizes to support an identified cause.
Location: Liberty Grand Entertainment Complex located on the waterfront - the epitome of luxury and elegance.

Kaiso 365 - Calypso Monarch Finals – July 23. The storytelling tradition gets the red carpet treatment when nine finalists compete for Canada's top Calypso prize. Music lovers experience a unique expression that is delivered with humour, double entendre and wit. Song topics range from personal to political, social commentary to celebration - a reminder that Calypso heritage is a vital link between us and the African griot, the keeper of our history. This year's show also features special guest Alex D Great - the reigning Calypso monarch of England.
Location:  P.C. Ho Theatre, Chinese Cultural Centre, Scarborough

Mixology – July 27: Expert bartenders show their skills with Appleton Rums.
Location:  Kultura

Calypso STARS Showcase – July 27. The showcase presents top Soca artists, Garth Burgess (steel pannist), and iconic Carnival Arts characters – Moko Jumbies (Swizzlestick Theatre), interactive Sailor Dancers (Hummingbird Dance Co.), and the Midnight Robber (Afro-Caribbean Dance Co.). House band for the evening is award-winning arranger/producer Ossie Gurley & Calypso All STARS.
Location: Harbourfront Centre, WestJet Stage

Citizenship CeremonyJuly 28  Witness new Canadians being sworn in as citizens of Canada within a welcoming lavour of the Toronto Caribbean Carnival and Festival.
Location:  North York Civic Centre

King and Queen Competition and ShowJuly 28.  A spectacular display of the talent and artistic skill of the designers and costume builders of the King, Queen, male and female individual costumes paraded in front of a captivated audience. These masqueraders compete in costumes that weigh two to three times their body weight.
Location: Allan Lamport Stadium – capacity 5000 spectators.

Pan AliveJuly 29. This event showcases the talent of steel pan performers ranging in age from early teens to adults as they perform their original renditions to the aficionados and judges at the Allan Lamport Stadium.   Hopefully this year’s winner will be a band from Ontario instead of the triple winning threat of Montreal’s Salah Steelpan Academy which walked away with the prize for three consecutive years.
Location: Allan Lamport Stadium

Grand ParadeJuly 30. This is the marquee parade that is the showcase of the Festival.  After months of preparation, masqueraders in colourful and striking costumes and steelpan bands wind their way from the assembly area at Exhibition Place along a 3.5 kilometre stretch on Lakeshore Boulevard.  This performance of bejewelled masqueraders continues to draw millions from all over the world to see the live performing street art year after year. With opportunities for VIP seating in designated, controlled areas which will include upgraded seating, tents, and marketplace.
Location: Exhibition Place, Ontario Place, Lakeshore Boulevard.  .

Grace Tropical Rhythm Food Festival – Islands Come to the Islands at Ontario Place  July 31. Continuing the tropical Caribbean ambience of the festival, cool down on the south beach at Ontario Place or have fun in the park while enjoying ‘de lime’ with food, music, dance, and an array of fun activities. Be up close and personal with the Bahamian Jankanoo band, ShortKnee performers from Grenada and the Rhyming chef who combines his unique talent of cooking and rhyming – the best way to end the long weekend. Enjoy the Tropical food festival and island hop to tasty, spicy morsels of Caribbean islands.
Location – Ontario Place.

Canada Rugby League International Test Match - Team Canada Wolverines versus Jamaican National Team  July 31. This new event adds the sporting dimension to the festival. Growing in popularity in Canada, it is the most high speed, high impact field sport in the world. Most popular in England, Australia, New Zealand and across the Pacific, the largest professional associations are the National Rugby League and the European Super League, with a combined fan base of over 100 million”. Canada Rugby League will be developing the sport in the Caribbean and will expand the tournament to more islands each year. 
Location: Fletcher’s Field, 2743 19th Ave, Markham

Learn more about the carnival at http://www.torontocaribbeancarnival.com. 

Join the Facebook group at http://facebook.caribbeanmovement.com

Sunday, July 10, 2011

1.2 Million People Turn Up The Heat At Scotiabank Toronto Caribbean Carnival


TORONTO -- The Festival Management Committee (FMC) announced a new name to the Festival that has captured an audience of more than 1.2 million people annually on the August long weekend: The Scotiabank Toronto Caribbean Carnival.

The Scotiabank Toronto Caribbean Carnival (STCC) will be back in July with the same line up of events featuring the Toronto Mas Band Association (TMBA), the Organization of Calypso Performing Artists and the Pannists, as well as an array of new programming leading up to the Parade on July 31st.

This is the 44th year for the Parade, and all of the participants are preparing for another major turnout of attendees this summer, said Denise Hererra Jackson, CEO of the FMC. Rebranding ourselves as the Scotiabank Toronto Caribbean Carnival allows us to move forward with an exciting program that will appeal to members of the community of all ages.

The Festival is an important summer celebration of diversity through arts and culture in Toronto and as such, is important to the roots of this city, said Chris Alexander, CFO of the FMC. The Scotiabank Toronto Caribbean Carnival will continue to grow and meet the needs of the attendees, while reinforcing its relationships with the Toronto community, its sponsors and other stakeholders.

In addition to its commitment of title sponsor, Scotiabank also announced $10,000 in prizing to be divided among the TMBA, Organization of Calypso Performing Artistes and the Pannists, based on competitive judging.

Scotiabank's partnership with the FMC opened an exciting new chapter for the Bank given our extensive presence in the Caribbean and the importance of this event to the City, our customers and our employees, this event is a natural fit for us, said John Doig, Scotiabank Senior Vice-President, Toronto Region. Today we have come together to reinforce our support for the Festival Management Committee their decision to rename the Festival, the Scotiabank Toronto Caribbean Carnival, continues to reflects our diverse and multicultural communities. We're looking forward to a great festival!

The STCC has released the official programme for the summer festivities today, and festival goers will see new additions, including a sports component featuring athletics of the Rugby League. Programme details can be found in the backgrounder and a new name and logo will appear in all marketing materials as well as on the revised interactive website, http://www.torontocaribbeancarnival.com. Join the Facebook group at http://facebook.caribbeanmovement.com.

About the Festival:

The Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. Now in its 44th year, it has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands. The Festival Management Committee is responsible for the managing and staging of North America's largest outdoor festival.

-30-

The Scotiabank Toronto Caribbean Carnival Office
63 Davenport Avenue, Lower Level
Toronto, Ontario, Canada, M5R 1E9
Tel: 416-391-5608
Email: Stephen@stephenweir.com

2011 List of Events – Toronto Caribbean Carnival – Our City’s best summer festival – July 12 to August 1, 2011


 
The Festival Management Committee presents Toronto’s biggest summer Carnival and festival with:

·         Living Art through the presentation of stunning costumes known popularly as Mas’ at the Junior Carnival for kids age  2 to 16 years and Marquee Lakeshore Boulevard parades in a cosmopolitan Toronto.
·         Performance Art capturing the original music in its diverse forms - soca, calypso, pan, and chutney music to animate the masqueraders and propel their dance steps as well as spectators.
·         Ritualism motivating millions of visitors that have continued to make the city of Toronto the destination of choice for an absolute stunning Carnival event.

Our festival takes place at various locations in Toronto engaging many sectors of our city and citizens.  Pre-festival activities include the Calypso Tents Music Series featuring The Professionals, Kaiso Forum, De Masters Cove from June 10 to July 10, at various venues across the GTA. This year`s festival features a NEW event – a sporting event in partnership with the Canada Rugby League.

Junior Carnival Official launch – July 5. It’s all about the kids. And it takes place at Yorkgate Mall in the Jane-Finch area.

Toronto Stock Exchange – Opening the dayJuly 12:  Bringing the business of the festival to the TSEX.

Festival Official LaunchJuly 12:  It’s the event that attracts wide media coverage especially by our media sponsors – television, radio, print media, and social media. It presents a snapshot of what’s on for the Festival.
Location – David Pecault Square

Carnival ArtJuly 14 to July 31 – A unique display of Carnival costumes and photography capturing Carnival around the city.
Locations: Royal Ontario Museum and the Gladstone Hotel

GTAA Launch – July 15. It’s another year for the Greater Toronto Airport Authority partnership with the Festival Management Committee to promote the festival at the gateway to the City of Toronto with Caribbean entertainment and tastings.

Junior CarnivalJuly 16. The kid’s version of the Marquee parade attracting over 30,000 spectator visitors comprising families and featuring 2,000 mini masqueraders, some as young as two years taking place in one the city’s priority neighbourhood with partners such as 31 Division of the Metropolitan Police and Yorkgate Plaza. The three kilometre parade ends at the Yorkgate Plaza - Jane Finch.

CTV/CP24 BBQ – July 21 – It was so successful last year that they’re decided to do it again – an outdoor BBQ from Queen Street to Richmond Street that celebrates the festival with costumes, music, and of course, delicious food.

Annual Gala– July 22. An elegant evening at the Liberty Grand that showcases masquerade models, music, dancing, exotic food, signature drinks – sensational sights, sounds, and tastes. Attended by sponsors, donors, and partners, this event attracts the well-heeled clientele who bid on exciting prizes to support an identified cause.
Location: Liberty Grand Entertainment Complex located on the waterfront - the epitome of luxury and elegance.

Kaiso 365 - Calypso Monarch Finals – July 23. The storytelling tradition gets the red carpet treatment when nine finalists compete for Canada's top Calypso prize. Music lovers experience a unique expression that is delivered with humour, double entendre and wit. Song topics range from personal to political, social commentary to celebration - a reminder that Calypso heritage is a vital link between us and the African griot, the keeper of our history. This year's show also features special guest Alex D Great - the reigning Calypso monarch of England.
Location:  P.C. Ho Theatre, Chinese Cultural Centre, Scarborough

Mixology – July 27: Expert bartenders show their skills with Appleton Rums.
Location:  Kultura

Calypso STARS Showcase – July 27. The showcase presents top Soca artists, Garth Burgess (steel pannist), and iconic Carnival Arts characters – Moko Jumbies (Swizzlestick Theatre), interactive Sailor Dancers (Hummingbird Dance Co.), and the Midnight Robber (Afro-Caribbean Dance Co.). House band for the evening is award-winning arranger/producer Ossie Gurley & Calypso All STARS.
Location: Harbourfront Centre, WestJet Stage

Citizenship CeremonyJuly 28  Witness new Canadians being sworn in as citizens of Canada within a welcoming lavour of the Toronto Caribbean Carnival and Festival.
Location:  North York Civic Centre

King and Queen Competition and ShowJuly 28.  A spectacular display of the talent and artistic skill of the designers and costume builders of the King, Queen, male and female individual costumes paraded in front of a captivated audience. These masqueraders compete in costumes that weigh two to three times their body weight.
Location: Allan Lamport Stadium – capacity 5000 spectators.

Pan AliveJuly 29. This event showcases the talent of steel pan performers ranging in age from early teens to adults as they perform their original renditions to the aficionados and judges at the Allan Lamport Stadium.   Hopefully this year’s winner will be a band from Ontario instead of the triple winning threat of Montreal’s Salah Steelpan Academy which walked away with the prize for three consecutive years.
Location: Allan Lamport Stadium

Grand ParadeJuly 30. This is the marquee parade that is the showcase of the Festival.  After months of preparation, masqueraders in colourful and striking costumes and steelpan bands wind their way from the assembly area at Exhibition Place along a 3.5 kilometre stretch on Lakeshore Boulevard.  This performance of bejewelled masqueraders continues to draw millions from all over the world to see the live performing street art year after year. With opportunities for VIP seating in designated, controlled areas which will include upgraded seating, tents, and marketplace.
Location: Exhibition Place, Ontario Place, Lakeshore Boulevard.  .

Grace Tropical Rhythm Food Festival – Islands Come to the Islands at Ontario Place  July 31. Continuing the tropical Caribbean ambience of the festival, cool down on the south beach at Ontario Place or have fun in the park while enjoying ‘de lime’ with food, music, dance, and an array of fun activities. Be up close and personal with the Bahamian Jankanoo band, ShortKnee performers from Grenada and the Rhyming chef who combines his unique talent of cooking and rhyming – the best way to end the long weekend. Enjoy the Tropical food festival and island hop to tasty, spicy morsels of Caribbean islands.
Location – Ontario Place.

Canada Rugby League International Test Match - Team Canada Wolverines versus Jamaican National Team  July 31. This new event adds the sporting dimension to the festival. Growing in popularity in Canada, it is the most high speed, high impact field sport in the world. Most popular in England, Australia, New Zealand and across the Pacific, the largest professional associations are the National Rugby League and the European Super League, with a combined fan base of over 100 million”. Canada Rugby League will be developing the sport in the Caribbean and will expand the tournament to more islands each year. 
Location: Fletcher’s Field, 2743 19th Ave, Markham:



Scotiabank Toronto Caribbean Carnival to aid Dr. Rita Cox Endowment Fund


(Toronto) – In partnership with the Toronto Public Library Foundation, the Scotiabank Toronto Caribbean Carnival presents an evening to celebrate the Culture of Carnival and to raise funds for the Dr. Rita Cox Endowment Fund.
 
The Rita Cox Endowment Fund for Black and Caribbean Heritage supports The Rita Cox Black and Caribbean Heritage Collection at the Toronto Public Library. The Collection features more than 16,000 print and audiovisual materials for adults, children and teens. The collection is about the black and Caribbean experience with special emphasis on Canadian material. The collection is available at convenient library locations across the city: Parkdale, Yorkwoods, Malvern and Maria A. Shchuka branches.

Host for this year’s Gala is Itah Sadu – owner of A Different Booklist. Itah is an author and storyteller who shares the rich oral traditions of the Caribbean, Africa and Canada with her audiences. Sadu is well known to the Toronto Public Library and the Dr. Rita Cox Endowment Fund.  

On Friday, July 22nd, the Liberty Grand Complex (Toronto’s CNE grounds) will be transformed into an island of sensational colour, rhythmic vibrations and exotic extravagance.  It will be dinner for over 500 guests featuring the melodious sounds and culinary splendor of the Carnival through music, costumes, magnificent dinner program and fundraising activities such as silent auction, swag bags and CRA approved donations box.
Tickets are now available and can be purchased at the Festival Management Committee’s downtown offices (263 Davenport Avenue. Lower Level) or on-line at www.torontocaribbeancarnival.com. Doors open at 5.30 pm for cocktails. Dinner begins at 7.30 pm. Tickets - $160 / Table -$1,600; sponsorships available.   

About the Scotiabank Toronto Caribbean Carnival 

Produced by the Festival Management Committee, Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music, cuisine, revelry as well as visual and performing arts. A major international event and the largest cultural festival of its kind in North America – Scotiabank Toronto Caribbean Carnival is an international cultural phenomenon, the great metropolis of Toronto . The city will come alive as Toronto explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands.

Corporate sponsors of this year's festival include: Scotiabank, The Toronto Star, Sway Magazine, The Grid, CTV, CP24, The Federal Government of Canada, The Province of Ontario, The City of Toronto, Tourism Toronto, The Greater Toronto Airports Authority, Ontario Place, Royal Ontario Museum, Ontario Science Centre, Toronto Public Libraries, Yorkgate Mall, Liberty Grand Entertainment Complex & Liberty Entertainment Group, The Caribbean Camera Newspaper, Toronto-Lime.Com, and GraceKennedy (Ontario) Inc.-2-

The Scotiabank Toronto Caribbean Carnival office is located at 263 Davenport Avenue, Lower Level; Toronto, Ontario, Canada, M5R 1E9. Contact info: Tel: 416-391-5608; Fax: 416-391-5693; Email: stephen@stephenweir.com.  For more information, please visit the festival’s official website at www.torontocaribbeancarnival.com.

For Further Information, contact:
Stephen Weir    
                                               
Stephen Weir & Associates
stephen@stephenweir.com                                    
416-489-5868; 416-801-3101